How Grey Wizard Uses Slack Integration

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Grey Wizard Used Slack and Leadfeeder to Create a Leak-Proof Follow-up Process We’ve written before about the necessity for a leak-proof hand-off between marketing and sales teams. When the marketing team is responsible for finding leads and the sales department takes over to follow up, there’s sometimes a gap in the middle—a place where leads fall through the cracks. Slack can help seal the leak. And that’s just what it’s done for Grey Wizard, a cybersecurity company based in Poland.


Why Grey Wizard Adopted Slack The self-described “veterans of russian email address list the Polish internet” have adopted Slack across their company, giving everyone a fast and easy way to communicate with anyone else in the company. “When DDoS or application attacks occur, everyone has to know what to do… so everything’s completely transparent,” Grey Wizard’s founder and CEO Radoslaw Wesolowski told us. That’s why Slack is a good solution, because we can see what’s going on in real time.




How Grey Wizard Uses Slack Integration with Leadfeeder In marketing and sales, Grey Wizard’s team members value speed and transparency just as much as their cybersecurity counterparts. When a lead comes in and is assigned to someone, every sales member sees it. This is how Slack tightens up the hand-off between marketing and sales: by offering transparency. slack integration 3 Grey Wizard’s marketing team has been using Leadfeeder since 2016, relying on our service to prospect companies when they visit Grey Wizard’s website.