You will see that the content is replaced

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From there you have to select the content you want to be dynamic. Then, select from the drop-down menu the dynamic content area that you have previously created. by the corresponding code. It is essential that before creating your content, you make a small list with test contacts that have a wide variety of possible combinations (province, gender, date of birth, etc.) of all the fields included in your database and that you want to include in the creative. This will allow you to see how the creative will look and how your contacts will see it (the “ Preview ” button). How to view and edit dynamic content blocks Want to make sure your content looks like it matches the rules you created? Don’t worry, it’s very easy. Just click the “ Preview ” button.


This will open a window with the module. Select a list and then a contact. And remember that you can edit it whenever you need to. To do this, follow these simple steps: Go to the “ My Content ” tab. Select the dynamic content area you want to edit from the list. Click the link under the name. The area will open with the default construction industries email database content as well as the conditions you have defined. Edit what you want and click “ Save ”. Templates for emails with dynamic content MDirector email templates As you can see, creating dynamic content doesn't mean your emails will be different. In fact, this feature makes sense if you regularly use the same content structure . Only then will you be able to define which content block you want to change depending on the subscribers who receive the message.


That's why opting for email templates is an option you should consider. Not only because it will save you time when creating the email. More importantly, because it will make it easier for you to define the dynamic content blocks as well as the messages to include in each of them. And, again, only with the support of a quality Email Marketing platform like MDirector will you be able to have professional templates.