Making good use of data
Posted: Mon Jan 20, 2025 10:51 am
But the thing is, he didn't know why they were collecting his data. He wasn't clear about what would be done with his personal information. And to be honest, it wasn't even clear to me, I'm just making assumptions.
Where am I going with this? Let’s go back again to the Adobe study that shows that 65% of respondents believe that information collected from digital interactions benefits only the company, not the consumer .
But that's not (or at least shouldn't be) true. We should treat data as a two-way street where there's mutual benefit for both the business and the consumer.
While the brand benefits from the many possibilities that well-analyzed data provides (more on this later), the consumer gets personalized experiences and targeted communications.
Making good use of data
Creating a personalized, customer-centric atmosphere is a key factor in denmark phone number list becoming a successful brand, and data is essential to making that happen.
You need to collect the right information and, more than that, know how to use it efficiently.
Through intelligent use of data, it is possible to:
make better decisions, be more assertive and guide business strategies;
create, direct and adapt your services/products according to what makes the most sense for your client;
create campaigns and communications that speak directly to your audience;
prospect and reach mature clients;
have more personalized and efficient interactions with your audience
All of these elements listed above add value to the customer and the brand. After all, an efficient and well-directed journey allows for a good customer experience. A satisfied customer buys more, recommends, and becomes loyal.
Building an ecosystem of trust
As Adobe's study and my empirical experience show, concerns about data security are real.
Where am I going with this? Let’s go back again to the Adobe study that shows that 65% of respondents believe that information collected from digital interactions benefits only the company, not the consumer .
But that's not (or at least shouldn't be) true. We should treat data as a two-way street where there's mutual benefit for both the business and the consumer.
While the brand benefits from the many possibilities that well-analyzed data provides (more on this later), the consumer gets personalized experiences and targeted communications.
Making good use of data
Creating a personalized, customer-centric atmosphere is a key factor in denmark phone number list becoming a successful brand, and data is essential to making that happen.
You need to collect the right information and, more than that, know how to use it efficiently.
Through intelligent use of data, it is possible to:
make better decisions, be more assertive and guide business strategies;
create, direct and adapt your services/products according to what makes the most sense for your client;
create campaigns and communications that speak directly to your audience;
prospect and reach mature clients;
have more personalized and efficient interactions with your audience
All of these elements listed above add value to the customer and the brand. After all, an efficient and well-directed journey allows for a good customer experience. A satisfied customer buys more, recommends, and becomes loyal.
Building an ecosystem of trust
As Adobe's study and my empirical experience show, concerns about data security are real.