We work primarily with segments that have chosen the goods and services that you sell. . But even if the buyer has decided against your product, he may return to you later.
3. Describe the audience's path and thoughts on the 4th step of the ladder
Here the person already knows about the advantages of the product, but is not yet convinced to buy. He can choose a supplier with more favorable prices and other conditions.
Each buyer has their own selection criteria. Your task is to understand how people make decisions about purchasing goods or services in your area and make these points better than your competitors. This will help you win at this stage.
In our example, the buyer can choose a specific australia email list nutritionist by studying reviews, prices, and so on.
4. Think about how to help a person buy
The fifth step is the purchase. The advertisement must contain information about where and how to buy, how to pay and pick up.
5. Select possible queries for each step
The principle of operation of advertising accounts in VKontakte and myTarget is similar, so we will show the further process using the latter as an example. Go to the Contextual targeting section.
Contextual targeting how to fill example
Formulate a query that a person might have on the second step of the ladder. In our case, this could be the query "how to lose weight". Enter the query in the window and click the Select button . The service will offer query options that you can also choose from, and the predicted reach for each query.