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Sephora's Facbook page helps customers explore, review and purchase products directly from social media.

Posted: Tue Jan 21, 2025 3:26 am
by shaownhasan
2. Sephora
Sephora uses social media integrations to create a luxembourg business email list seamless omnichannel marketing experience. The brand ensures a smooth customer journey from discovery to checkout by integrating its Instagram and Facebook Shops. This helps customers explore, review and purchase products directly from social media.




Similarly, through Pinterest’s “Shop the Look” Pins, users can explore beauty tutorials and product recommendations, leading directly to Sephora’s e-commerce site for effortless purchasing.

Sephora also enhances engagement with YouTube, creating shoppable tutorials and demos where viewers can purchase featured products through linked descriptions.



Sephora's 2024 Holiday Gift Sets video on YouTube where it highlights all the gifts users can purchase online or in shops as gifts.
Their email-social integration ties email marketing to social media platforms, retargeting users with personalized ads based on their email interactions. This ensures consistency in messaging and drives conversion across platforms.