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An effective email marketing strategy is one that achieves its stated objectives and delivers good results. When developing an email marketing strategy, the most difficult part is often getting your target audience to become subscribers. Therefore, to attract subscribers, it is necessary to develop effective strategies. And email marketing is one of the most powerful channels you can use. That is why it is important to discover the signals that help you identify an effective email marketing strategy. TABLE OF CONTENTS How to prepare an effective email marketing strategy 1.- A striking responsive design 2.- Personalization throughout the campaign 3.- Automated welcome email 4.- A creative subject line 5.- Hypersegmented campaigns Another aspect that you should take into account when creating an effective email marketing strategy is segmenting the mailing list. You can do this based on different variables such as age, place of residence or the type of client that they represent for your business, for example.


6.- Support with appropriate preheaders 7.- Quality content 8.- A newsletter footer that includes links to social networks 9.- Hero images that accompany the copy 10.- Recovery of abandoned oil and gas email list carts by email 11.- Shipments at the right time 12.- Appropriate branding that shows the brand 13.- 14.- Have the right metrics 15.- Use a professional emailing platform How to prepare an effective email marketing strategy Within a brand's email marketing strategy, newsletter campaigns are essential. Basically because they are responsible for reinforcing the content strategy and connecting it with the rest of the areas of your digital marketing plan. [bannerHero] To prepare an effective email marketing strategy, it is important to remember that you are entering a person's inbox. That is why it is recommended that you strive to send a message that is of quality to the recipient .