6. Give agents the context they need to succeed

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To address basic holiday customer service questions faster, we recommend using Sprout’s Bot Builder. Sprout’s Bot Builder lets you easily customize rule-based chatbots to handle a variety of holiday inquiries, east timor business email list from order tracking to shipping deadlines

These rule-based chatbots also manage common questions that come through Meta’s Messenger or X (formerly known as Twitter) Direct Messages.

A chatbot configuration interface for Sprout Coffee Co.'s Weekend Bot, showing a decision tree flow chart.
To start, determine what conversations you want your chatbot to handle. If you need help, Sprout comes equipped with a customer care-specific Bot Template, which you can tailor to handle holiday-specific questions, like return policies or gift card information.

To set your team up for success through the holidays, you must provide them with the right information and tools. This also means giving agents the customer context they need, such as recent interactions and order history, to provide personalized service.

If your team has to juggle multiple tools just to handle a single customer message, you’re slowing down response times and frustrating both your team and your customers. Plus, your team may miss important customer history.

Sprout supports social CRM integrations with tools like Salesforce, eliminating the need to bounce between systems. You can access details from each platform in a single interface, so you can get a better understanding of the customer you’re supporting, the issue at hand and what’s been done so far to help.

For example, Sprout’s Salesforce integration helps you use social data for a world-class, omnichannel care experience. It enables your care teams to meet customers where they are vs. sending them to other channels, like a phone line or email.