Today I'm sharing with you 8 tips for creating video content and solutions tailored to small businesses and individuals who want to stand out in a competitive market.
Why are videos so important?
Traditionally, B2B companies (business-to-business) have been less likely to use video as part of their marketing strategy compared to B2C (business-to-consumer). This has changed dramatically in recent years due to the rapid growth of online video consumption.
Today, video is considered one of the most effective tools for increasing engagement and interaction with customers. HubSpot reports that 86% of companies are already using video as a marketing tool, a significant increase in recent years.
Videos, such as explainer videos, product presentations, how-to guides, and testimonials, are becoming increasingly popular with businesses because they are engaging, easy to understand, and more memorable than written content. Consumers are increasingly looking for interactive and visual content. This confirms that video plays a key role in modern digital marketing and communication.
1. Using a smartphone and basic equipment
Smartphones today allow you to record videos in high definition, so there's no need to buy expensive equipment. However, it's important to avoid shaky footage, which can be achieved by using a tripod or other stabilizing device. Basic software like Camtasia , or even free versions like iMovie or Canva , make it quick and easy to edit raw footage and add music or effects.
2. Light and sound – the key to success
Lighting is often the biggest expense in video production. However, using natural light whenever possible can also produce great results. Make sure the light is not too bright and does not create harsh shadows. As for audio, avoid background uk email leads noise and use an external microphone if possible to improve the sound quality. If you are shooting indoors and need additional light, you can use inexpensive LED lights or even homemade solutions like table lamps. Daylight is also great light.
My lights, for recording some webinars
My lights, for recording some webinars
3. Using free or affordable software
Editing is an essential part of video production. There are many free and affordable video editing tools available, such as IMovie, HitFilm Express, Lightworks, and OpenShot. Then there are various tools available, such as Canva , Inshot, CapCut,... These tools allow you to do basic and advanced editing, add effects, transitions, and improve video quality without any cost.
4. User-generated content and testimonials
To incorporate authentic stories into your video, encourage your customers to create user videos. Customer testimonials or success stories presented through video can significantly strengthen your brand’s credibility and increase customer trust. Video is an incredibly powerful storytelling tool, allowing for emotional connection and greater authenticity, so take advantage of this opportunity to build a lasting relationship with your audience.
5. Script and filming planning
A good video starts with careful planning. It’s important to have a clear script or at least the key points you want to make before you start shooting. This helps save time during filming and editing, and ensures that your content remains clear and focused. I recommend starting with simple videos, such as short product presentations or webinars that you can record via Zoom .
Regarding the scenario, you can help yourself with Chat GPT. How do I trust you at the online workshop on 16.10.
Online workshop Creating video content for beginners
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6. Sound editing and adding music
Audio is often an underrated element of video. While smartphones can capture decent footage, the audio is often of poor quality. Using external microphones can significantly improve the audio quality, but there are also software solutions like Audacity that allow you to edit the audio after recording. You can also get free music from various platforms like YouTube Audio Library or SoundCloud, which adds extra value to your video.
7. Best practices for recording
When you start filming, make sure to use a horizontal format, as this offers the most opportunities for post-editing. Always make sure you have multiple takes of the same scene (so-called "takes"), as even a small mistake can ruin the entire scene. Also, don't forget to record so-called b-roll footage, which is additional footage to use during editing, such as product images during an explanation.
8. Publishing and distributing video content
Once you have your video ready, it's crucial to choose the right platforms to publish it on. Social media platforms like YouTube , Facebook , Instagram , and TikTok make it easy to upload and share content, while also offering opportunities to reach a wider audience organically. By using keywords and descriptions appropriately, you can increase the visibility of your videos and attract a wider audience.
While creating quality videos takes some planning, that doesn't mean you have to invest a lot of money in equipment or production. With simple steps, you can create videos that will capture the attention of your target audience and grow your online presence.
By taking a strategic approach and following best practices, you can develop an effective video strategy that will strengthen your brand and increase customer engagement and trust.
I'll show you how to create videos in an easy way and which tools to use on October 16th in an online workshop, so take advantage of it, because it will be the last workshop this year.