This not only guarantees greater success

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Keep in mind that they receive a huge amount of emails in their inboxes every day. This often leads to a great deal of saturation. And it is in this sense that it is essential to plan your emails in detail . It's not a question of constantly bombarding the user so that they don't forget about you. The only thing you achieve this way is boredom on their part, with the more than likely result of them unsubscribing and never coming back. Or even worse, ending up in the users' SPAM tray with the consequent deterioration of your brand's image. It's all about determining which situations are most suitable for sending certain types of messages . Because in addition to segmentation , timing is another of the most important factors when it comes to achieving successful sending. but also allows you to gain the trust of users more quickly.


Therefore, you should always try to send the betting email list most appropriate message to each type of recipient and at the right time. If you get these three variables right, you are more likely to have a higher opening and conversion rate for your campaigns. 1.- Welcome email with information When a new user signs up to your email list, it's the moment when they'll be most engaged with your brand. And so, you can't waste this opportunity. It's the perfect time to gain their trust and attract them to your brand . This email from Southwest Vacations greets each customer with a different creative. It also includes the weather in different locations in Mexico to encourage travelers to book their next trip. To do so, it includes a $200 promotion. 2.- Reminder email with discounts Reactivation emails: BookworldIf you have detected that a customer has not interacted with your brand for a long time, it may be a good time to send them one of those reactivation emails offering irresistible discounts to get them to approach your brand again.