Social media is where culture is born

[shaownhasan]

Despite similarities with Hollywood, influencer brand content stands out from studio-created brand content. Influencers know how to speak to their audiences and refine their content to each channel.

Scavuzzo explains what that can teach brands: “While brand-created ads distributed across paid channels can be an effective way to create brand awareness, influencer content compels iran business email list consumers to learn more about a brand’s products and introduces them to a diverse range of product use cases. Which makes them more likely to engage and buy when an influencer they trust and relate to endorses a brand or product. Well executed, authentic and engaging influencer campaigns prompt the algorithm to act in the brand’s favor by sending ads wider (organically)—to more of a creator’s followers and into Discover and For You pages.”

, so it makes sense that successful influencer marketing campaigns permeate other traditional media channels, too. Tried-and-true PR tactics like developing relationships with journalists and hosting events take these campaigns to the next level. The more well-orchestrated influencer-brand activations are, the more benefits they offer.

The benefits of integrating influencer marketing and PR efforts
While it’s unlikely that influencer marketing will completely replace PR efforts, the two go hand-in-hand. A splashy event without influencer promo is less likely to generate interest. An influencer campaign that’s misaligned with other PR efforts will leave your audience confused and make it harder to break through. Here are all the ways your brand wins when you integrate your influencer marketing and PR strategies.