A powerful, all-in-one social media management platform

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And this isn’t a one-and-done process. To keep iraq business email list your finger on the pulse of your competition, and to set competitive benchmarks, refresh this data quarterly or biannually alongside your larger social media reports.

This process can take a lot of time if you’re in a highly competitive industry. But the more thorough you are, the better results you’ll get. This is where a social media analytics tool is basically required.

Sprout’s competitive analysis tools provide you with a full, competitive picture. Combining the power of our Competitor Performance Reports and Listening tools, you’ll be able to aggregate your competitors’ social performance in one place for head-to-head comparisons and to help understand your share of voice. Understanding how to use social listening competitive analysis can change the game for your social strategy.

A view of Sprout Social''s competitor performance report listing out the average posts published by your owned channels versus your competitors channels and how often they post on average.
Let’s take a look at how to compare your brand to competitors’ social media presence on Instagram, X (formerly Twitter) and Facebook—the networks Sprout’s reports cover. Use these walkthroughs to guide what data you should pull for other networks too, like TikTok or LinkedIn.