How the data cloud powers data-driven decisions

[shukla7789]

Learn why the data cloud powers data-driven decisions in a world that demands responsiveness and frictionless customer experiences.
Today, companies have valuable and varied information about their customers, but at the same time, it is in large volumes and of greater complexity. At the end of 2018, it was estimated that there were 22 billion connected devices in use worldwide and it is estimated that in a few years this number will reach 38.6 billion. This implies advantages, but also difficulties when it comes to managing and analyzing their data.

Developing the ability to make data-driven twitter database quickly, accurately and while minimizing errors becomes a critical aspect to achieve organizational goals and stand out from the rest of the competition. What are the benefits of data-driven decisions guiding the multiple processes and tasks that are carried out? What type of platform is most appropriate for this purpose?






According to a study by Bain & Company, companies with advanced analytical capabilities are 5 times more likely to make decisions faster and 3 times more likely to execute decisions as planned.

Source: Bain


The benefits of becoming a data-driven company
Data-driven decision making involves using metrics, values ​​and data to guide strategic decisions in different areas in line with an organization's goals and initiatives. In this way, a company becomes data-driven when it implements the necessary technologies, placing data at the structural base of its processes in order to exploit them to the maximum and develop new businesses.

Adopting a data-driven approach offers great benefits :

Make real-time decisions in the event of any unforeseen event to take advantage of an opportunity or solve a problem.

Identify any problems within the company at any of its levels: management, production and operations.

Understand the impact of competitor strategies in order to always be one step ahead.

Design more powerful, effective and economically efficient business strategies.

Discover where the most suitable investments are (strategies, technologies, personnel, real estate) based on data-driven projections on profitability and risks.

Know your customers better to achieve higher satisfaction and stronger consumer trust.




50 % of companies already make decisions based on data, which brings them 22% more benefits.

Source: Hubspot


The cloud: the ideal support for data-driven decisions

With the COVID-19 pandemic, organizations accelerated the adoption of the data-cloud as a response to the new reality of remote work. However, approximately 97% of data is not used by organizations and more than 87% have a low level of maturity in terms of business intelligence and analysis capabilities.