Best times to post on Social Media 2025

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Screenshot of Sprout Social's macau business email list Compose box with the "Use Optimal Times" dropdown selected with several times provided as options of when to schedule social media posts for the highest engagement.
With Optimal Send Times, the specific times offered are based on when your audience engages the most using your publishing history. ViralPost® also continually updates and refines to save you time from doing the repeated analysis and allowing you more time to craft great content.

Want to see it in action? Sign up for a free 30-day trial of Sprout Social or request a personalized demo and try it for yourself.

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If you’re looking for more of our findings from this year’s study of our customer data, see what we learned about the best times to post across eight industries on these networks:

Best times to post on Instagram 2024
Best times to post on LinkedIn 2024
Best times to post on TikTok 2024
Best times to post on Twitter 2024
How Sprout gathered the data
We understand that these reports can raise questions about just where the data is coming from. That’s why we want to be clear about the data we pulled and how we got here.

Sprout Social’s Data Science team gathers this information by analyzing nearly 2 billion engagements across 400,000 social profiles across Twitter, Facebook, LinkedIn, Instagram, Pinterest and TikTok.