What are the benefits of multi-channel analytics for business?

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Increase conversions: By understanding how users interact with a brand, marketers can optimize the sales funnel and increase the likelihood of closing a deal.
Budget savings. Multichannel analytics helps to reallocate budget in favor of high-impact channels, which is especially important in conditions of limited resources.
Increased loyalty. Analyzing audience preferences allows you to improve customer turkey phone number list experience and make interaction with the brand more personalized.
multi-channel analytics
Essential tools for multi-channel analytics
There are several tools on the market for working with multichannel data:
Google Analytics. One of the most popular tools with features for multi-channel analysis and attribution models.
Yandex.Metrica. Provides data on traffic sources and can be integrated with Yandex advertising services.
Salesforce Marketing Cloud. Suitable for large companies that need deep analysis of all channels, including offline.
Power BI: Allows you to customize complex reports and visualize data across multiple channels, making analysis easier.