Personalize the content and show exclusivity

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First, figure out which one you would like to impress and then get started: [bannerHero] Pre -retirees (50-65) . Although the term Senior is used from the age of 55, there are many users aged 50 who also have retirement in mind. Therefore, they may be valid. Grandparents and relatives (+50) . Grandparents and older family members are grouped into a different segment. The items they are interested in are not for themselves, but rather for gifts to their relatives and grandchildren. Late retirees (65-75) . Similar to pre-retirees, this group covers age ranges above the standard retirement age who are still working. Active retirees (65+) . This segment of adults no longer generates active income. Their money comes from savings, assets, social security, pensions, etc. They live on a “ fixed income ”. The senior generation represents a great opportunity for brands Email marketing for the senior generation 4.


0 graphic And not only because they form part at&t email list of a very large percentage of the population. But because of all the characteristics they carry with them. Among them: This segment has a great purchasing power . 12% more than the general population. They have already finished paying expenses such as the mortgage and now have more money saved. They are active people interested in their environment . They are digitally literate . Although they have not grown up with the Internet, they have adapted to ICT. In fact, according to data from Cetelem , seniors spend an average of 13 hours online. And almost two thirds of that time is spent shopping online. They are big consumers of digital content . BuzzStream and Fractl claim that baby boomers consume more content than millennials and Generation X. In fact, 25% of seniors consume more than 20 hours of online content on a weekly basis.