Building effective email nurturing flows is one

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JetBlue uses persuasive writing in email marketing, including engaging stories in the body of its messages . For example, send an anniversary reminder email, from when the user and the company first made contact. This airline narrates the relationship for a year and invites you to search for a flight to a place of interest to you. It is an engaging email that you can automate . 4.- Uber, call to action with buttons and anchor text Persuasive writing in email marketing In email marketing messages, it is very important to include call to action buttons to encourage the user to buy. In addition to the body of the email, it is essential to add a call to action that captures the attention of the potential client. The call to action should be direct and persuasive and guide users to take a specific action .


This CTA button should be visible so that the hotmail email list user can quickly identify it. In the case of Uber, the copy is clear and direct: “ don’t forget to book 28 days of low fares with a travel pass .” This message is highlighted in bold, and is followed by a button with a distinctive anchor text. The call to action is represented by a blue button with the message “ book a pass ” and an arrow; the potential customer clicks on it and is redirected to the conversion link. 5.- Banners Persuasive writing in email marketing Another effective email marketing strategy is the inclusion of banners accompanied by persuasive text. Instead of a link, sometimes it is more attractive to place a banner in order to get more traffic to your website and increase the conversion rate . of the keys to generating more sales.