10 Tips to Improve Your SEO Positioning in B2B
Posted: Sun Dec 22, 2024 5:58 am
SEO ( Search Engine Optimization ) positioning remains one of the key tools to increase traffic to our website . Having greater visibility than the competition gives us reputation , visits to our website, and ultimately, greater sales of our services and products.
New changes in Google's algorithm last year have changed the positioning of most websites in recent months, which has caused a complete change in the way we prepare our website for search engines .
Below we list 10 tips to improve your phone lookup philippines positioning on Google: the largest search engine in existence with a market share of 98%. In this collection of tips and recommendations we will focus on semantics , competition and site design , among other factors.
1. Observe the competition. When we start from scratch with our positioning strategy , we must analyze what our competition has done to date . Take advantage of the time they have invested in positioning their services to see where they are strong, how they are positioned , see the weak points they have and improve our positioning. Researching what keywords our target audience is searching for is essential.
We will have to first analyze which keywords could describe our service or company, and which alternative or incorrect keywords . We might also be interested in using, for example, spelling mistakes in the keywords: v/b, omitting the letter H. Spelling mistakes that our competition may not have thought of using and that we might be interested in positioning . After all, people make spelling mistakes when writing and among them, our potential clients .
Analyze carefully which keywords the competition uses and which ones we would be interested in using to differentiate ourselves from them. See if it is worth the effort to spend our time positioning words that are already used, or to use other keywords that are less used but with which we could gain a higher visit ratio .
2. Use semantics in our keywords. Google's new algorithm emphasizes semantics to understand keywords and position ourselves. We must keep in mind that Google was created by people, and therefore, we must position ourselves in the face of Google robots in a way that anyone could understand us. We must take into account aspects of the meaning, sense or interpretation of all our words, expressions or formal representations, just as any company manager would use to find the service or product they need.
New changes in Google's algorithm last year have changed the positioning of most websites in recent months, which has caused a complete change in the way we prepare our website for search engines .
Below we list 10 tips to improve your phone lookup philippines positioning on Google: the largest search engine in existence with a market share of 98%. In this collection of tips and recommendations we will focus on semantics , competition and site design , among other factors.
1. Observe the competition. When we start from scratch with our positioning strategy , we must analyze what our competition has done to date . Take advantage of the time they have invested in positioning their services to see where they are strong, how they are positioned , see the weak points they have and improve our positioning. Researching what keywords our target audience is searching for is essential.
We will have to first analyze which keywords could describe our service or company, and which alternative or incorrect keywords . We might also be interested in using, for example, spelling mistakes in the keywords: v/b, omitting the letter H. Spelling mistakes that our competition may not have thought of using and that we might be interested in positioning . After all, people make spelling mistakes when writing and among them, our potential clients .
Analyze carefully which keywords the competition uses and which ones we would be interested in using to differentiate ourselves from them. See if it is worth the effort to spend our time positioning words that are already used, or to use other keywords that are less used but with which we could gain a higher visit ratio .
2. Use semantics in our keywords. Google's new algorithm emphasizes semantics to understand keywords and position ourselves. We must keep in mind that Google was created by people, and therefore, we must position ourselves in the face of Google robots in a way that anyone could understand us. We must take into account aspects of the meaning, sense or interpretation of all our words, expressions or formal representations, just as any company manager would use to find the service or product they need.