What is Call Tracking and Analytics?
Posted: Tue Jan 21, 2025 6:44 am
Call tracking and analytics is the process of monitoring all incoming and outgoing business calls to gain insights for team and business improvement.
65% of customers prefer to contact businesses via phone calls. So when you track your business calls, you get key data that can be used to make strategic decisions across your entire business.
For example, understanding how your chief vp sales marketing officers email list customers found your business can show you which marketing campaign is most effective. In the long run, you can get more ROI by optimizing your marketing spend based on this information.
So, call tracking and analytics go beyond improving your customer service and sales team. It isn't even about the call itself. It's using the data from the calls to understand your customers better, improve your marketing effectiveness, and drive more sales and revenue to your business.
Some recommended call-tracking tools include; Invokes, Call Rail and Call Tracking Metrics.
How Does a Call Analytics Software Work?
Call analytics software works by picking up insights from your business phone calls and turning them into key data points. By combining the call tracking data and conversation analysis using AI, the call analytics software will provide a comprehensive picture of your customer interactions over the phone. This is how it will typically do this;
Step 1: Collect Data
The software starts by tracking or recording your calls to collect data. The tracking inserts a dynamic number to each advertising source or existing client account and then captures key data associated with the conversation.
65% of customers prefer to contact businesses via phone calls. So when you track your business calls, you get key data that can be used to make strategic decisions across your entire business.
For example, understanding how your chief vp sales marketing officers email list customers found your business can show you which marketing campaign is most effective. In the long run, you can get more ROI by optimizing your marketing spend based on this information.
So, call tracking and analytics go beyond improving your customer service and sales team. It isn't even about the call itself. It's using the data from the calls to understand your customers better, improve your marketing effectiveness, and drive more sales and revenue to your business.
Some recommended call-tracking tools include; Invokes, Call Rail and Call Tracking Metrics.
How Does a Call Analytics Software Work?
Call analytics software works by picking up insights from your business phone calls and turning them into key data points. By combining the call tracking data and conversation analysis using AI, the call analytics software will provide a comprehensive picture of your customer interactions over the phone. This is how it will typically do this;
Step 1: Collect Data
The software starts by tracking or recording your calls to collect data. The tracking inserts a dynamic number to each advertising source or existing client account and then captures key data associated with the conversation.