The tool often performs the task
Posted: Tue Jan 21, 2025 6:52 am
Example of a trigger chain for automated mailings
Example of a trigger chain involving email and web push notifications, trigger event - purchase of a product, REES46
Dynamic retargeting. of "catch up and sell", retargeting is possible if there is data on the user's online actions. The previously mentioned tools will help automate the process, you will need to download the product feed and import it into the service. It is also possible to launch retargeting separately in social networks, for example, through myTarget.
Example of automatic ad generation in my Target
Automatically generated ad in myTarget based on feed data
Even such an area indirectly related to sales as working with reviews can be automated. One of the simple scenarios is using the same trigger chains configured for the event "order paid" or "order received by the sweden email list buyer" with a link to the page for adding a review.
Reports. Just like in traffic acquisition tools, conversion tools have their own dashboards, reports with graphs and the ability to download. They significantly save the marketer's time (especially at the end of the month).
Automating processes in e-commerce is not about getting rid of work, but about changing it
Some define automation as follows: it is when a live specialist delegates part of his work, usually repetitive scripted actions, to a software algorithm. Others say: automation is when the software itself improves relations with the client, increases revenue, warms up leads and moves them along the funnel to a deal. It is easy to fall into error from such formulations. It seems that the mythical "automation" will work, and in the meantime you will be able to eat more of these soft French rolls and drink tea.
Neural networks do not yet draw cool logos or write expert articles. The same is true for marketing. By automating processes in e-commerce, trusting them to AI, ML and other fashionable abbreviations, a marketer does not get rid of work. He reduces the amount of dull and boring work, freeing up time for intellectual and creative work. And, of course, gets more management tasks.
Example of a trigger chain involving email and web push notifications, trigger event - purchase of a product, REES46
Dynamic retargeting. of "catch up and sell", retargeting is possible if there is data on the user's online actions. The previously mentioned tools will help automate the process, you will need to download the product feed and import it into the service. It is also possible to launch retargeting separately in social networks, for example, through myTarget.
Example of automatic ad generation in my Target
Automatically generated ad in myTarget based on feed data
Even such an area indirectly related to sales as working with reviews can be automated. One of the simple scenarios is using the same trigger chains configured for the event "order paid" or "order received by the sweden email list buyer" with a link to the page for adding a review.
Reports. Just like in traffic acquisition tools, conversion tools have their own dashboards, reports with graphs and the ability to download. They significantly save the marketer's time (especially at the end of the month).
Automating processes in e-commerce is not about getting rid of work, but about changing it
Some define automation as follows: it is when a live specialist delegates part of his work, usually repetitive scripted actions, to a software algorithm. Others say: automation is when the software itself improves relations with the client, increases revenue, warms up leads and moves them along the funnel to a deal. It is easy to fall into error from such formulations. It seems that the mythical "automation" will work, and in the meantime you will be able to eat more of these soft French rolls and drink tea.
Neural networks do not yet draw cool logos or write expert articles. The same is true for marketing. By automating processes in e-commerce, trusting them to AI, ML and other fashionable abbreviations, a marketer does not get rid of work. He reduces the amount of dull and boring work, freeing up time for intellectual and creative work. And, of course, gets more management tasks.