Targeted Advertising on Facebook

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Time targeting. This advertising is based on the periods when users are most active online. For example, advertising appears from 4 to 8 p.m., when people are usually driving home from work.
Device targeting: Advertisers can target potential customers based on the device they are using.
We've listed a few common types of targeting. However, advertising platforms offer many more options. Let's move on to learn how to work with Facebook and Instagram ads.

How to create targeted advertising
Setting up a campaign on most ad platforms is easy. However, to get lasting results, you need to get into the thick of it and learn as you go. To help you, we’ve put together some tips for targeted advertising on Facebook and Instagram.

To get the most out of Facebook advertising, follow chinese overseas africa phone number data guide. It will teach you how to create ads and give you some tips. In this article, we will collect the basic steps for setting up a Facebook campaign:

Choose a goal. You can choose to promote your Facebook page, attract more visitors and potential customers, or promote your business locally. You can also promote specific types of content.
Create an ad. Facebook lets you choose between video, single image, carousel, and slideshow. For more inspiration, follow our guide to creating Facebook ads.
Define your audience. Facebook lets you choose from a variety of targeting options, from geographic location to lookalike audiences.
Define the duration and budget. The system will show you approximate campaign results with the selected parameters.
The key to success with targeted advertising is tracking your results and making changes in a timely manner. To effectively measure and analyze your campaigns, follow Facebook's best practices.

Additionally, you can enhance your Facebook advertising with other marketing tools. For example, you can create a chatbot to support potential customers.

→ Read also: How to Use Facebook Lead Forms to Grow Your Business

Targeted advertising on Instagram
Instagram is part of the Facebook family, so you'll need to go to Facebook Ad Manager and follow the steps listed in the previous section. By default, Ad Manager will publish your ads to both Facebook and Instagram. You can switch to Instagram only, but keep in mind that images posted to Facebook via Instagram increase user engagement by 23%.