3. Unique selling proposition (USP)
Posted: Tue Jan 21, 2025 6:57 am
Competitor analysis is a key aspect of positioning. It is important to know how other brands present their products, what their strengths and weaknesses are. This will help identify market niches and create a unique offer.
USP is the key factor that distinguishes your product from its analogues. It should be cameroon consumer mobile number list clear and understandable so that the consumer immediately understands the benefits of choosing your product. USP can be based on quality, price, uniqueness or other characteristics.
4. Message and image
Building a brand image and creating a clear message are important elements of positioning. The brand must speak the same language as the target audience and convey its values. This applies to both the visual design and the textual component.
Types of positioning
There are several types of positioning, each of which has its own characteristics and target audience.
Positioning by quality
This is the most common type of positioning. It is based on the perception of the quality of a product or service. Brands can position themselves as premium, offering high quality and exclusivity, or as economy options, offering affordable prices.
USP is the key factor that distinguishes your product from its analogues. It should be cameroon consumer mobile number list clear and understandable so that the consumer immediately understands the benefits of choosing your product. USP can be based on quality, price, uniqueness or other characteristics.
4. Message and image
Building a brand image and creating a clear message are important elements of positioning. The brand must speak the same language as the target audience and convey its values. This applies to both the visual design and the textual component.
Types of positioning
There are several types of positioning, each of which has its own characteristics and target audience.
Positioning by quality
This is the most common type of positioning. It is based on the perception of the quality of a product or service. Brands can position themselves as premium, offering high quality and exclusivity, or as economy options, offering affordable prices.