driving a certain amount of revenue in the next 6 months, or acquiring a specific number of new leads through your demand gen efforts before the end of the year.
On the other hand, a long-term stategy could be focused on developing a strong, cohesive brand that sticks out from the competition in the crowded marketplace.
Short vs. Long-Term Growth Marketing Strategies: Find Your Balance
The balance between short and mobile no database long-term strategies in growth marketing is unique to every organization based on its goals, business model and other factors. So, how do you find your balance?
Ryan Born, CEO of Cloud Campaign, shares a few ideas. In this episode of Growth Marketing Chat, he discusses:
When, why and how to invest in long-term marketing strategies
Setting goals and determining tactics for the short-term that will benefit the long-term play
Setting expectations and aligning your team on all strategies
Tune in to find out if you’re taking the right steps today to be successful a year from now.
Video Transcript:
CAROLINE: Hi, welcome to growth marketing chat. Today I'm here with Ryan Born. He's the co-founder and CEO of Cloud Campaign. Ryan, thank you so much for being with me today.
RYAN: Of course. Thanks so much for having me. I'm excited to be here.