Bottom of Funnel Lead Magnet Examples
Publication is the bottom of the sales funnel
The bottom of the sales funnel is where all the fun happens. This is where potential customers decide to buy from you. They have money, and they need a little nudge to buy.
Lead magnets can be such a push.
45. Free Trials
Almost every company that provides software for a subscription fee has a button that encourages potential customers to try the product for free.
Any potential customer who tries out the software will be added to your email list. Most of them will eventually convert and become paying customers.
46. Discounts
Everyone loves a discount. Use it to your advantage by knocking a small percentage off the full price of your product or service.
Lower the barrier to entry for potential customers by offering free shipping.
Make free shipping available only if they sign rich people phone number data for your newsletter.
48. Live Demos
Live demos engage potential customers who are one step away from making a purchase.
If you sell software, show potential customers what your product can do to improve their work or quality of life.
49. Free consultations by phone
If your business is based on providing services, free consultations will attract interested clients to your business.
In order for a consultation to take place, prospects must provide their email address, name, and other information. You can add this information to your CRM and then nurture the prospect until they make a purchase.
50. Free price quote
Prospects at the bottom of your sales funnel are already convinced that you have what they need. To become paying customers, they need to know how much it will cost to work with you. That’s why a free quote lead magnet works so well.
With this type of lead magnet, prospects provide more information than just their names and email addresses. You'll need detailed information about their needs to create a quote.