Here's the comparison with the desktop results: img-semblog

[AsaduzzamanFoysal]

The Distribution of Time Spent Making a Decision Between Mobile and Desktop Searches / Semrush Zero-Click Study This seems to be related to the ease of scrolling through results on mobile. It’s fairly easy, especially with Google’s semi-infinite scroll, to scroll through more results on mobile than on desktop. As the data shows, this seems to make users more willing to look at more results on mobile than on desktop, which further weakens the parity between desktop and mobile rankings in the same position.


What are the main patterns that emerged from the mobile data? The click distribution is slightly different on mobile: the zero-click rate is 57%. The paid click-through rate is quite low, only 0.02%. Total clicks on Google are lower list of grenada consumer email than on desktop, but keyword changes are more frequent: img-semblog Google Search CTR Distribution by Mobile Users in Semrush Sample / Semrush Zero-Click Study It seems that due to the trend of looking at more results on mobile, the power of Google’s URL-less SERP features is diminishing.


In other words, when users see more results and/or scroll past the top of the SERP because scrolling down is so easy, they tend to ignore the SERP features that directly present the answer to their query. In this case, the appeal of features that directly answer a question is less on mobile. This could be because users who scroll past the top of the SERP features simply don’t return to them. Whatever the reason, it suggests that the limited format presented by the desktop SERP directly impacts the importance of direct-response SERP features.