Google Optimize 360
This function allows you to perform A/B tests, redirect tests, and multivariate tests, and to carry out a large-scale PDCA cycle for website optimization. You can test using Google Analytics 360 user lists and segments to narrow down your targeting. The free version allows up to five tests, but the paid version of Google Optimize 360 allows for more than 100 simultaneous tests.
Google Search Ads 360
A search management platform for efficiently placing ads and improving hospital mailing leads performance. Formerly known as Double Click Search. It allows for centralized management of display ads, search-linked ads, social ads, etc., and provides advanced reporting across multiple search engines and channels. It is especially recommended for companies that place a lot of Google ads.
Google Display & Video 360
A DSP provided by Google, formerly known as DoubleClick Bid Manager (DBM). The biggest difference from other DSPs is that you can place ads on many ad delivery surfaces and have access to YouTube. Google Display & Video 360 allows for a reach that exceeds Google Ads.
This tool collectively manages website measurement tags, ad tags, etc. You can check and change tags without looking at the HTML source. There is a free version, but if you subscribe to Google Analytics 360, you can use Google Tag Manager 360. The paid version has no limit on the number of people who can work at the same time, which is useful when operating a large-scale website.