Tip: customize the cta based on your audience segment. For example, a repeat customer might receive a button that says “reorder now,” while a new subscriber might see “explore our store.” the perfect balance in the use of images images are essential to capturing attention and making your email visually appealing, but they must be used strategically. Good practices with images: relevance: make sure each image complements the text and reinforces your message. Optimized file size: reduces file size so email loads quickly, even on slow connections.
Alternative (alt) text: includes brief descriptions bitcoin data user list so recipients can understand the content if images do not load. Tip: avoid excess. Although images improve aesthetics, an email that relies too much on them can be marked as spam or not display correctly on all devices. Keep a balance between text and images. Structure and visual hierarchy a well-structured layout guides the reader through the content and makes it easier to understand the message. Use clear headers: that highlight the most important points.
Proper spacing: leave enough space between blocks of text and images to prevent the design from looking cluttered. Legible typography: use simple fonts and appropriate sizes (at least px) to ensure clarity, even on small screens. Make sure it is responsive over of emails are opened on mobile devices, so your design should automatically adapt to different screen sizes. Mailerlite makes this process easy with responsive templates, eliminating the need to design multiple versions of the same email.