Our editorial calendar template includes a drop-down menu with the following options: not started drafting revision ready for shipping sent use them to see at a glance how your email marketing campaigns are progressing. Outline a plan for multivariate testing if you're going to be testing different versions of your newsletter, then it's useful to include it in your calendar. That way, you can track what's being tested regularly and publish the results. This gives you an instant overview of how to improve for the next campaign.
In mailerlite you have two options for btc users user list variant testing: a/b testing: allows you to create two versions of your newsletter and test a variable (e.G. Subject line or email content). Multivariate testing (a/b/n testing): allows you to create two versions of the same campaign and test up to variables at a time to have more control over your results. Each test version is sent to a small group of subscribers, and then the winning version (aka the one with the most opens or clicks) is sent to the rest of your subscribers.
Example of a multivariate test complete the deliverability maintenance checklist 🛠 before you hit 'send', you should make sure that your email deliverability is as good as possible so that there is a high chance that your email will reach your recipients' inboxes. Our email marketing calendar includes a checklist you can use to optimize delivery. Delete inactive subscribers inactive subscribers are people who do not open, click or interact with your campaigns, and you can see them listed in the "Subscribers" section of your mailerlite dashboard.