This is where we will probably finish

[relemedf5w023]

great idea is to use existing materials with a good response to create new content formats. For example, a quality article can easily become the basis for a presentation or video, several posts on social networks.

the basics of content marketing in B2B. We can also talk about how to plan and manage the process of creating content in a company taking into account the long transaction cycle, but that's another story!
Internet Marketing in the Construction Business: Channels, Specifics, Checklist

It so happened that from the very day of the agency's foundation, we began working specifically with the construction industry. Now Perpetuum Mobile has experience working with almost any area of ​​the construction industry: building materials, engineering systems, design and architecture, various types of services, including metalworking.

Is digital marketing in construction different impacts of overseas chinese consumers in uk other industries? Yes and no. The "laws" are general, but there are also many specifics. Some channels work better here, while others do not work at all or require a special approach. We will talk about these specific features of business promotion in the construction industry in this article. And we will finish it with a useful checklist, which will be very useful for those who are just starting out or have had an unsuccessful start with online promotion in construction.

So, let's go! Before discussing promotion channels, let's discuss their "foundation" - your business website.

Website of a company in the construction business
If you are creating a new website or updating an existing one, first of all, spend time researching your competitors. Not to copy some “tricks”. To better understand how you differ from competitors and how to best present these differences.

When filling the site, be guided by three criteria:

As much information as possible - what the visitor is looking for.
For example, prices. Any construction project begins and ends with budgeting. Do not force the visitor to leave an email, clarify, call: with a high probability, you will simply lose him.

Also post real reviews.

Clarity and simplicity.
Texts should be concise and clear, pictures - not superfluous. Even very complex construction equipment can be described clearly, succinctly, understandably. Do not be clever with the design! If a year ago, super minimalist landing pages worked, now the opposite trend is: a maximally clear, informative site. A clear USP. If you are used to thinking that your business is “like everyone else's”, you will lose the digital battle. Find what makes you different and talk about it on the site. If you don’t know, ask your clients why they choose you, you will learn a lot of interesting things. Your differences should be “readable” on the website. Try to ensure that all content, both text and visual, is used to display the company’s USP. Then they will remember you and come back to you. So, the website must be of high quality, there is no way around it. What else can’t you do without when developing digital in construction? Without a customer database.