Manager the Harder It is the Absence of

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The user's attention needs to be directed towards yourself and told about your services. The website is a sales tool, not a newsletter. Natively advertise all the services that a passenger can use. Digitalization of airport services. A single shopping cart, pre-order and payment for goods and services make the passenger's stay at the airport convenient, and help you earn money.

how to buy advertising from a blogger and at the same armenia telegram database time maintain the company's image Columns January 31, 2024 Ksenia Liseva Ksenia Liseva Owner of the advertising agency bloggers_coop The negativity around the blogosphere is growing , and it's no surprise. Some throw a naked party, others throw a baby into a snowdrift, others evade taxes and are put behind bars.

Despite all this, we are in no hurry to abandon promotion in social networks through bloggers. Collaborations with them are still one of the fastest and most effective sources of sales of goods or services due to targeted advertising to a selected target audience. According to research, 92% of consumers trust recommendations on social networks and only 33% trust banner ads.

And customers who came from opinion leaders make repeat purchases 37% more often than others. What can a business do to protect itself when working with bloggers? The answer to this question was given by the owner of the advertising agency bloggers_coop Ksenia Lisyeva. Subscribe to RB.

RU in Telegram Conduct an assessment of the reputational risks associated with the blogger We recommend not to enter into long-term advertising contracts with bloggers who use hype to promote themselves or their services. Such content delivery is always aimed at creating a stormy feedback from the audience. It, in turn, is based on conflicting opinions.

For example, such a blogger is ready to crash a car to sell courses, organize a wedding to increase the number of the audience, throw a child in the snow to increase the reach, etc. Such a format will certainly attract the attention of not only a new audience, but also representatives of the media, other bloggers and, as practice shows, government agencies.

But for a business that has been diligently building its image for many years, such cooperation can be fatal. Unfortunately, we cannot predict how strong the reaction of society or the state will be to hyped blogger ideas. That is why the risks outweigh what we can ultimately get.