How often did you repurchase a product?

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For example,

How often they return to the site
In other words
, it can be said that users are continuing to use the service.

And this user retention rate is especially important for the accounting directors mailing lead following two types of sites:

One type is a type of site where conversions increase as users continue to visit.
For example, there is an e-commerce site that handles daily necessities.
A high user retention rate means that users are satisfied with the content and products of the site, so there is a high possibility that they will convert again .
In addition, such repeat visitors may spread the word to other users on social media, etc.
This will lead to the development of new customers and the growth of the site .

Another example is sites where the number of unique users is important. Examples include social media sites such as Facebook. For
these sites, the key to improving services is to visualize when users are abandoning the site and whether they are using it properly. Addressing areas for improvement identified from the data can increase user retention rates.