The target is unclear
Posted: Wed Jan 22, 2025 4:07 am
Website improvements do not always work well. We will explain the reasons why they fail.
If your target is unclear, your strategy will also be unclear. Targets cannot be determined by rough founder mailing lead criteria such as age and gender. Even if they are in the same age group, their profile can vary greatly depending on whether they are a student or a working adult, their family structure, hobbies, lifestyle, etc.
Decide on the target's name, gender, age, place of residence, family structure, frequently used apps and services, etc. If you are a working adult, you need to set up a persona in detail, such as your place of employment and occupation, and if you are a student, the location of your school. There are various patterns for family structure, such as single people and people living with three children.
By defining the persona in detail, the message you want to convey will become clearer and user needs will become easier to discover. It is important to be aware of improving your website to suit your target audience.
The purpose is unclear
If the purpose remains unclear, the direction and priorities of the site will not be clear, and the results will not be as expected. Sites with unclear purposes tend to focus only on superficial changes such as improving the appearance or changing the design. A change in appearance alone will not provide the full effect or benefit of improving the site.
If your target is unclear, your strategy will also be unclear. Targets cannot be determined by rough founder mailing lead criteria such as age and gender. Even if they are in the same age group, their profile can vary greatly depending on whether they are a student or a working adult, their family structure, hobbies, lifestyle, etc.
Decide on the target's name, gender, age, place of residence, family structure, frequently used apps and services, etc. If you are a working adult, you need to set up a persona in detail, such as your place of employment and occupation, and if you are a student, the location of your school. There are various patterns for family structure, such as single people and people living with three children.
By defining the persona in detail, the message you want to convey will become clearer and user needs will become easier to discover. It is important to be aware of improving your website to suit your target audience.
The purpose is unclear
If the purpose remains unclear, the direction and priorities of the site will not be clear, and the results will not be as expected. Sites with unclear purposes tend to focus only on superficial changes such as improving the appearance or changing the design. A change in appearance alone will not provide the full effect or benefit of improving the site.