The number of users you will get to fill out your form will be inversely proportional to the number of fields you ask them to fill out. It often seems that people are determined to know even your date of birth when this information couldn't be less important to them for their objectives.
Yes, it's always good to be able to categorize your users as much as possible, but if by doing so you're going to lose half of the people who could have been users in the future, it's not worth it. Because quality directors email lists let's face it: when we're asked for data like our age, our phone number, our location or anything else that's not directly related to the service or product we're going to offer, we feel like our privacy is being violated and it makes us uncomfortable. Nobody likes to give more data than is strictly necessary.
Therefore, our advice is that if all you need is their email address to add them to your newsletter database, just ask for their email address. If you need more detailed information about the type of product you offer, you will obviously have to ask for more information. The problem comes when it comes to putting all this into practice, as a company can carry out many different actions to communicate with its target audience, it has several channels of interaction with its clients and followers and, in addition, it normally has many employees with the most diverse functions.
The form, if short, is twice as good
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