The truth is there is no correlation between ad ranking and conversion rate. The conversion rate for a location is the same as the conversion rate for a location. In the regression below you can see that the average conversion rate remains stationary regardless of the average position squared indicating that there is no correlation. Of course a low conversion rate by rank will result in your trading volume being limited but you need to consider other factors besides your bid before deciding to add to your position. Your offer landing page, price, website user experience quality score, and seasonality are both good starting points.
You need to control these factors before pursuing top jobs and not netherlands phone number library the other way around. If you are aggressive and willing to test higher then of course you can go and collect data but if you have a strict goal of achieving profitability then you simply cannot be in a position to do so. If you want to achieve your goals please go beyond your price range. Myth I need this keyword to appear straight! The same argument applies to impression share. To illustrate this point let's review the previous example.
Based on our target CPA and conversion rate we determined that the maximum CPC could only be USD. The average cost per click for car insurance brokers in Boston is typically over $100. Your USD max CPC bid will likely get you < impression share, which means you'll be lucky enough to get clicks per day. So what is the solution here? Bidding reaches the home page without. Have you entered the top list? No. You may want to increase your impression share because of the potential impressions you are currently losing due to ad position i.e. your competitors.
So what do you have control over?
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