What is the difference between brand identity, brand image and positioning?

[samiaseo222]

In order to talk about positioning, it is essential to talk about image and corporate identity. Specifically, we must first talk about identity, then image and, finally, positioning. They must all be closely related to each other.

Brand identity is what the person or brand really is , the real intrinsic characteristics that define what it is. Brand image is what others think you are, what they perceive . Positioning, on the r d directors email list other hand, is the image in relation to others (which in our case will be the competition), and for this reason it is essential to carry out a market study. They won't tell you this anywhere, but it is not about being good (that is already taken for granted), but about being better than your competitor.

Identity is the set of characteristics or attributes that identify a person and allow them to differentiate themselves from others. We usually talk about two kinds of attributes: visible ones (those that can be seen) and conceptual ones (those that speak of how they are). On the other hand, if they are defined by another person, we are talking about the image rather than identity. In this way, thebrand imageIt is the set of mental representations (rational and affective) that arise from the public's spirit when evoking a brand.