White papers and document requests are recommended to increase conversions

[shaownhasan]

Below, we will explain in detail the benefits of setting requests for white papers or information materials as conversion points.

If you set a white paper or document request as a conversion, the hurdle for user board members mailing lead s will be lowered and they will be more likely to request documents without hesitation. This is because users will be able to easily take action such as "Let's check out the documents for now."

It is enough to use existing catalogs, flyers, and sales proposals for materials. You can just convert Word or PowerPoint to PDF, and there is no need to ask a design company. First, use materials from within your company.

Many B2B companies may be worried about whether a white paper will actually get them orders. Our research has shown that requests for materials and white papers can also get them orders. Read the
report on whether requests for materials and white papers lead to orders >

Increase page traffic
In order to increase conversions, it is effective to increase the number of visitors to a page. The number of visitors has a large impact on conversions, and by having many users visit a site, you can expect an increase in the number of conversions. This is equivalent to "many customers visiting a physical store."