Points to consider when choosing a web analysis tool

[shaownhasan]

There are many types of web analytics tools, so many people may be confused. Here we will explain the key points to consider when choosing one.

Can you measure the data you want to obtain in-house?
The functions required differ depending on the purpose, so clarify the purpose of your company's implementation and choose a tool that can analyze the figures you need. It is important to set the selection criteria as being able to obtain the data your general manager mailing leads company needs. For example, if your goal is to "increase the number of repeat website users," a server log acquisition type is not suitable and should be eliminated as a candidate.

Is it easy to use?
Even if a tool has excellent functions, if it is difficult to use, its cost performance will decrease. Make sure that the ease of viewing the management screen, the method of outputting reports, the data that can be collected, etc. meet your company's needs. Before deciding to introduce the tool, it is a good idea to talk to people who use it or try a free trial plan.

Is it cost-effective?
Calculate the implementation costs and the tool and labor costs for monthly operation. Free tools may have limited data volume and usable functions. Paid tools require implementation costs and monthly tool fees, but they can reduce labor costs by improving work efficiency and improve website performance. Choose a tool with high priority functions according to your company's available budget.