Verify the effectiveness and implement the PDCA cycle for improvement

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However, the number of new entrants is increasing, with celebrities and influencers starting their own brands. In the increasingly competitive apparel industry, having repeat customers who continue to make purchases is key. However, in order to increase the number of repeat customers, you need to acquire new customers first. The off-season is a great opportunity to acquire new customers The apparel industry has at least two "slow seasons" per year. How to acquire new customers Apparel During the off-season, the number of customers visiting the store decreases, which can be stressful, but it can also be seen as an opportunity to acquire new customers because you can focus on attracting customers through measures that you were not able to implement during busy seasons.


Measures required to acquire new customers We india telegram data will introduce five measures necessary to acquire new customers in the apparel industry. How to acquire new customers Apparel Improve your sales skills During busy seasons when you are busy serving customers, you don't have time to hold staff training or study sessions, but by using the off-season you can take your time to focus on employee development. In addition to reviewing manuals and learning product knowledge, role-playing training is also effective.


By having staff exchange opinions with each other, it also leads to improving teamwork. Rethinking VMD VMD (Visual Merchandising) is a marketing technique that creates a sales floor that makes it easy for customers to find and purchase products. It is important that the products are not only easy to see, but also stimulate the desire to buy. Also, be sure to create a path that encourages customers to wander around the store, such as by scattering new and seasonal products throughout the store.