What is the profile of the users who activate these systems?
Posted: Wed Jan 22, 2025 6:34 am
In case you are not sure, there are many types of Ad Blockers. There are Ad Blockers for both desktop and mobile browsers, which is allowing them to spread rapidly among users. The IAB study on the use of Ad Blockers in Spain reports that “ it has gone from being an isolated behaviour to an increasingly massive consumer habit ”. But why? How do they affect the advertising sector? How can we avoid the increased use of Ad Blockers? TABLE OF CONTENTS Motivations that lead a user to install an Ad Blocker Would you be able to detect which are the most annoying formats? Conclusions of the Teads study on advertising and ad blockers in Spain 1.
- Intrusive advertising generates changes in browsing habits 2.- Word of mouth to discover ad blockers 3.- Main motivations for using ad blockers 4.- 73% would agree to unblock ads if they had office email list value 5.- Greater control of advertising could prevent this behavior Consequences on the advertising industry Google and Facebook take a stand against adblockers How to avoid the increase in the use of Ad Blockers Effective alternatives Motivations that lead a user to install an Ad Blocker How to avoid the increased use of Ad Blockers Ad Blocker technology is available on all browsers and devices, including Apple.
And the trend towards installing them is growing. This is largely due to how many users view advertising in digital environments. But how is advertising perceived to the point of wanting to avoid it at all costs? Three out of four Internet users are aware that advertising is a way of gaining free access to content. And two out of three acknowledge that it is usually informative. However, the main reason for blocking ads, according to IAB data, is the format. As you can see, 83% say that not all types of advertising are annoying.
- Intrusive advertising generates changes in browsing habits 2.- Word of mouth to discover ad blockers 3.- Main motivations for using ad blockers 4.- 73% would agree to unblock ads if they had office email list value 5.- Greater control of advertising could prevent this behavior Consequences on the advertising industry Google and Facebook take a stand against adblockers How to avoid the increase in the use of Ad Blockers Effective alternatives Motivations that lead a user to install an Ad Blocker How to avoid the increased use of Ad Blockers Ad Blocker technology is available on all browsers and devices, including Apple.
And the trend towards installing them is growing. This is largely due to how many users view advertising in digital environments. But how is advertising perceived to the point of wanting to avoid it at all costs? Three out of four Internet users are aware that advertising is a way of gaining free access to content. And two out of three acknowledge that it is usually informative. However, the main reason for blocking ads, according to IAB data, is the format. As you can see, 83% say that not all types of advertising are annoying.