How to use videos and live streams in your Inbound Marketing strategy
Posted: Sun Dec 22, 2024 6:23 am
Content and inbound strategy using videos and live streams to generate more leads and sales
Live streaming is currently the most engaging and impactful content, with an audience of over 100 million users watching videos daily. The fact is that all major social media platforms support live streaming, also known as live broadcasts.
With the increase in demand and audience for these online videos, the importance of a strategy increases more and more, especially when the challenges are: increasing brand visibility, engaging consumers and generating leads, of course.
According to HubSpot, consumers increasingly want content in video format.
Videos posted on social media also have a greater chance of going viral and generate 1200% more shares than posts with text and images combined.
However, the big question faced by many brands is the email list providers in france of video format, which model has the highest ROI and best suits content marketing objectives.
This week, Hook Digital finished producing an incredible live broadcast with the Gilbarco Veeder-Root team, the largest company providing integrated fueling solutions, from the tank to the convenience store.
Screenshot 2019-12-11 at 23.15.13
The process began with the creation of the strategy and editorial plan, where we suggested the live broadcast to the client. We conducted interviews on the topic, prepared a script, aligned the live broadcast with the participants, guided the broadcast team and mediated the guests.
The topics covered will also be transformed into pills (short videos) for us to use in the client's social media strategy.
The result was very good, worthy of praise from the client.
Screenshot 2019-12-11 at 23.17.12
How about transforming your brand's digital presence into a sales machine by exploring videos and live broadcasts within your content and customer experience strategy?
Live streaming is currently the most engaging and impactful content, with an audience of over 100 million users watching videos daily. The fact is that all major social media platforms support live streaming, also known as live broadcasts.
With the increase in demand and audience for these online videos, the importance of a strategy increases more and more, especially when the challenges are: increasing brand visibility, engaging consumers and generating leads, of course.
According to HubSpot, consumers increasingly want content in video format.
Videos posted on social media also have a greater chance of going viral and generate 1200% more shares than posts with text and images combined.
However, the big question faced by many brands is the email list providers in france of video format, which model has the highest ROI and best suits content marketing objectives.
This week, Hook Digital finished producing an incredible live broadcast with the Gilbarco Veeder-Root team, the largest company providing integrated fueling solutions, from the tank to the convenience store.
Screenshot 2019-12-11 at 23.15.13
The process began with the creation of the strategy and editorial plan, where we suggested the live broadcast to the client. We conducted interviews on the topic, prepared a script, aligned the live broadcast with the participants, guided the broadcast team and mediated the guests.
The topics covered will also be transformed into pills (short videos) for us to use in the client's social media strategy.
The result was very good, worthy of praise from the client.
Screenshot 2019-12-11 at 23.17.12
How about transforming your brand's digital presence into a sales machine by exploring videos and live broadcasts within your content and customer experience strategy?