Whether you want your subscribers to check out your products or services, follow you on social media, or sign up for your online course, a well-crafted cta is the way to guide your subscribers to the next step in their journey with your brand. What makes this email stand out? Chipotle uses its welcome cta to encourage subscribers to add their city to their preferences, giving them the opportunity to send even more targeted emails: “select your city to sign up” in addition to the main cta, they also include mini ctas: “our menu”, “find a chipotle store” or “order now”.
Tip : creativity in the cta is key. Generic car owner data phrases like “buy now” and “learn more” are overused and predictable. You have to speak directly to your audience if you want them to take action. Learn how to create a winning cta in our guide on how to create a call to action that works. Perform a/b testing to refine your strategy a/b testing your welcome emails can be a game-changer for your business. you can optimize the messaging, design, and calls to action to improve engagement and conversion rates.
We run a/b tests on all types of campaigns, not just our welcome emails. In this example, we wanted to test whether we should include graphics at the beginning of our newsletters or whether a plain text message would be better. Comparison of two versions of the same email used in an a/b test. One contains an image of a man and the other does not. One contains an image of a man and the other does not.