Scoring is used for customer analysis. By quantifying it, it is possible to proceed with lead nurturing smoothly and efficiently.
"What exactly should I do with scoring?"
"Is scoring necessary for lead nurturing in the first place?"
For those who have such questions, we will explain the characteristics of scoring and the specific methods.
in particular,
Scoring Features
Why score?
Scoring factors
Helpful methods for deciding scoring rules
This article summarizes the necessary information korea telegram data for those who are unsure about implementing scoring. In the latter half of the article, we will also introduce "Points to successful scoring," so please read to the end.
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table of contents
Why should you score?
Three items to be scored in the scoring
4 ways to help you decide on scoring rules
Two points to keep in mind for successful scoring
Scoring is one of the important measures to increase the sales rate
What is scoring (lead scoring)?
Scoring is a method of quantifying a customer's status by adding/subtracting points based on the customer's attributes and behavior. Quantifying the stage of a prospect or customer provides reference information for approaching them based on their level of interest and understanding of a product or service. Scoring can be useful information when deciding how to approach a customer in lead nurturing.