We recommend that you carry out a test in all your landing pages

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But if you want to increase engagement or get information from users for your database, you will have to focus on the form. Therefore, one of the first steps to take into account before creating any calendar should be to clarify your own objectives. And of course, determine which target you will target to achieve them. Once these two aspects are clear, you can start working. As we always say, they are the basis of any strategy. Organize your A/B testing schedule for landing pages Let's start organizing the schedule. In each test you should only analyze one variable.


It doesn't matter how many tests you run before giving the thumbs up to a page, as long as you are clear about what to compare in each one. 1.- Be clear about all the elements that you can clinics email list analyze UpWork You have your landing pages, your objectives and your target. It's time to determine which elements you're not convinced by and which you want to secure. In the following points we'll detail the steps to set the calendar, but beforehand it's a good idea to know everything you can do with your A/B test for landing pages.


Visual content: images and videos. Images should catch the visitor's attention. An effective image will help lead them to take the action you are looking for. But be careful not to use very striking images because you can distract the user. Ideally, if there are photographs with people, they should look towards the space where the CTA is located . Hero images are always a good option , as they will give personality to your landing pages. The call to action. The call to action button is the most decisive one. In fact, to choose it correctly, since it will be the one that leads the user to make the purchase.