Organize what is needed to achieve the KGI
Posted: Wed Jan 22, 2025 7:15 am
Interview and accompany sales representatives to organize the information One method is to interview or accompany sales representatives who regularly hold business negotiations and communicate with customers. Sales representatives are familiar with the behavioral psychology of various customers, such as "what kind of needs customers have" and "what kind of consideration process they go through," from a field perspective. Here are some things to ask your sales representative: What made customers decide to use your products/services? → Understand what issues customers need to face What led to an inquiry or business negotiation → Understand what sparked interest Examples of reasons why an inquiry did not lead to a business deal → Understand what the negative factors were Let's say there is a company issue that can easily lead to sales negotiations for your company's services, and downloading a related white paper leads to sales negotiations.
In this case, by increasing the scoring points when lebanon telegram data the target white paper is downloaded, you can give higher scores to customers who are more likely to lead to sales negotiations. As a result, the accuracy of the scoring rules will increase, and you can expect to see an increase in the sales negotiation rate. Conversely, if you can identify the negative factors that are making it difficult to convert sales into sales, you can take measures to improve your marketing in the future.
It is also effective to add rules to deduct points from customers who are unlikely to convert into sales, and to filter them out in advance. Since salespeople have direct contact with customers, they may be aware of needs that cannot be determined from data alone. Be sure to actively listen to their needs and use this information to help with scoring. [Method 2] Organize the information by referring to case studies Depending on the company, it may be difficult to interview or accompany a sales representative.
In this case, by increasing the scoring points when lebanon telegram data the target white paper is downloaded, you can give higher scores to customers who are more likely to lead to sales negotiations. As a result, the accuracy of the scoring rules will increase, and you can expect to see an increase in the sales negotiation rate. Conversely, if you can identify the negative factors that are making it difficult to convert sales into sales, you can take measures to improve your marketing in the future.
It is also effective to add rules to deduct points from customers who are unlikely to convert into sales, and to filter them out in advance. Since salespeople have direct contact with customers, they may be aware of needs that cannot be determined from data alone. Be sure to actively listen to their needs and use this information to help with scoring. [Method 2] Organize the information by referring to case studies Depending on the company, it may be difficult to interview or accompany a sales representative.