MQL: the acronym that every entrepreneur should know

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Discover what MQL is, understand the importance of this metric for your company and learn 4 steps to boost it.
To boost your business opportunities and maximize profits, every entrepreneur should know metrics like MQL.

MQL stands for Marketing Qualified Leads, an essential metric for creating more efficient marketing plans.

As you may remember, leads are potential customers who have at some point shown interest in your products or services.

In this way, an MQL is a lead who already understands that they have a problem and knows that your company can solve it.

But to forward this potential customer to the sales team lawyer database greater chances of conversion, you will need to work on some important aspects.

So stay with us to stay up to date on the subject.

What is an MQL?
Marketing Qualified Leads (MQLs) are leads that are in an advanced process of qualification by your marketing team, despite being at the top of the sales funnel.

In other words, they are leads who are looking for solutions like yours to solve their problems.

In this context, what qualifies a future buyer as an MQL is the fact that he has already made contact and interacted with your company, through…

Posts on social networks and blogs, ebooks, newsletters, among others.
However, the MQL has not yet made his purchase decision.

Why is it important to generate Qualified Leads?
Qualified leads are those who are one step away from purchasing the product or service you offer.

Therefore, generating leads like MQL is essential for your company…

Increase the chances of conversion;
Create a more concrete and stable relationship from the first contacts;
Bring more results to the team's efforts, increasing their engagement;
Reduce time and money spent on untargeted strategies.
However, before you prepare your killer strategy, you need to understand the difference between MQL and SQL.

Difference between MQL and SQL
SQL stands for Sales Qualified Leads, which literally means Sales Qualified Leads.

The difference between MQL and SQL is that the latter is practically ready to make the purchase.

This is because SQL is the type of lead that has already gone through all the stages of the sales funnel – learning, discovery, problem recognition and solution consideration.

Therefore, we can say that it is one step ahead of MQL, and therefore, it should be immediately directed to the sales team.

Meanwhile, the MQL still needs a (well-explained) reason to move forward in the sales funnel.

This way, within your sales funnel, leads must be transformed into MQLs, and later, into SQLs.

And by knowing how to classify each one, you have a better chance of creating successful marketing and sales strategies.

Types of MQL
But before thinking about SQL, you need to know that there are 2 types of MQL as described below:

MQL in sales
These are potential customers who have already had access to different sources of information about the product and/or service that your company sells.