Combine Customer Services with Sales to empower income
Posted: Wed Jan 22, 2025 8:26 am
Thanks to advances in artificial intelligence (AI) , machine learning and natural language technologies, organizations participate in more relevant, personalized and useful interactions with customers on a large-scale. With this new form of "conversational commerce", consumers can now chat with company representatives, obtain customer support, ask questions, obtain personalized recommendations, read reviews and click to buy without having to abandon the messaging application they prefer to use.
Unlike email interactions, which can disarticulate or create a delay, messaging provides a continuous thread between the customer and the organization. This makes the interaction more like a dialogue. In addition, it facilitates monitoring and management from both sides. With a more natural flow between support and sales, there are more opportunities to continue conversations to, for example, cross-sell, encourage exchange or solicit comments.
3. Achieve tangible results with Artificial Intelligence and machine learning
Although “artificial” and “automatic” may involve a robotic and impersonal approach, the rapid development of artificial intelligence technology is actually helping to azerbaijan telegram lead offer a more personalized experience to a wider audience than was possible a few years ago. For example, several organizations are combining deep learning algorithms with the understanding of natural language to help customers express their needs naturally through a chatbot based on Facebook Messenger . They can even create a specific profile for a customer that will present selected collections and navigable inventory in the correct size. This type of customization is tripling the interaction rates of the traditional inventory scan.
In addition, high-performance AI-powered chatbots are able to recognize when is the best time to transfer the interaction to a customer service representative. The key is to make the transfer in a perfect and natural way for the customer. In this way, companies can take advantage of economies of scale while contributing their human experience when it makes the biggest difference.
In today's hypercompetitive market, companies can not afford their Customer Service and teams to operate in old-fashioned, single-function silos. Both must recognize that for customers there is no distinction between sales and service. Professionals in both areas need to see their roles as helping customers to solve problems and achieve success. For a salesperson, who can mean educating customers on how to choose the best prices and product options for their needs, get started quickly and find help when they need it. For a service representative, helping a customer succeed means providing information about products, services and additional pricing options. Keep in mind that to adopt a more combined service and a sales culture, companies often need to examine and adjust their incentive plans and evaluation metrics for each new role. Training is one of the keys to achieving change.
Unlike email interactions, which can disarticulate or create a delay, messaging provides a continuous thread between the customer and the organization. This makes the interaction more like a dialogue. In addition, it facilitates monitoring and management from both sides. With a more natural flow between support and sales, there are more opportunities to continue conversations to, for example, cross-sell, encourage exchange or solicit comments.
3. Achieve tangible results with Artificial Intelligence and machine learning
Although “artificial” and “automatic” may involve a robotic and impersonal approach, the rapid development of artificial intelligence technology is actually helping to azerbaijan telegram lead offer a more personalized experience to a wider audience than was possible a few years ago. For example, several organizations are combining deep learning algorithms with the understanding of natural language to help customers express their needs naturally through a chatbot based on Facebook Messenger . They can even create a specific profile for a customer that will present selected collections and navigable inventory in the correct size. This type of customization is tripling the interaction rates of the traditional inventory scan.
In addition, high-performance AI-powered chatbots are able to recognize when is the best time to transfer the interaction to a customer service representative. The key is to make the transfer in a perfect and natural way for the customer. In this way, companies can take advantage of economies of scale while contributing their human experience when it makes the biggest difference.
In today's hypercompetitive market, companies can not afford their Customer Service and teams to operate in old-fashioned, single-function silos. Both must recognize that for customers there is no distinction between sales and service. Professionals in both areas need to see their roles as helping customers to solve problems and achieve success. For a salesperson, who can mean educating customers on how to choose the best prices and product options for their needs, get started quickly and find help when they need it. For a service representative, helping a customer succeed means providing information about products, services and additional pricing options. Keep in mind that to adopt a more combined service and a sales culture, companies often need to examine and adjust their incentive plans and evaluation metrics for each new role. Training is one of the keys to achieving change.