With the huge volume of email marketing campaigns

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Thus, today there are dozens of tools on the market that perform the function of Data Management Platform . In the same way, there are various options for DSP, SSP and Ad Exchange platforms. As this is a recent technology, it is difficult to make the decision of choosing the right DMP platform. However, to help you, there are entities that are dedicated to making comparisons between the different platforms. One of the most interesting is G2 Crowd, which uses a classification of Data Management Platforms based on two variables: the satisfaction expressed by customers and their presence in the market . For this reason, G2 Crowd does not include in the comparison platforms that have 10 or fewer comments. In this way, it builds a comparison of the tools that allow the collection and management of data that will subsequently have to be transferred to DSP and SSP platforms.


According to this comparison, the 5 main Data forex broker email leads Management Platform (DMP) platforms on the current market are : Oracle Bluekai MediaMath – Terminal One Adobe Audience Manager V12 Group Lotame MDirector's Data Management Platform Feature Do you know the CRM Retargeting module from MDirector ? It acts as a DMP platform, since with this module you can associate a “ cookie ” with your email database . This way, you can carry out programmatic purchasing campaigns for your own customer base. generated today, it's difficult to create original emails, let alone email messages that make you smile. And this is despite the fact that more than 50% of consumers consider a sense of humor to be an essential ingredient in email marketing, according to a study carried out by online marketing companies BuzzStream and Fractl, which surveyed 1,200 consumers aged between 18 and 64.