Important Considerations for Sitelink Extensions

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So what kind of sitelinks do users need?

To get straight to the point, there is no single answer that says "this is optimal" for all cases. This is because even if users search for the exact same keywords, their goals and priorities are different.

But think about it the other way around.

If there are multiple purposes or intents for each search how can our overseas chinese in uk data help your business keyword, it might be a good idea to display all the options in one ad.

Users' search terms are not always specific keywords.

For example, if you search for "Hospital Saga," you might find that it's an "Internal Medicine" department, a "Surgery" department, or even a "Neurology" department.

Let's say you're in charge of advertising for a general hospital.

When a search is performed using keywords such as those above, if site links for internal medicine, surgery, and neurology are displayed, users can choose the link based on their purpose.

In this way, by setting appropriate sitelink extensions for users, you can increase your ad rank.

If you can set up user-first sitelink extensions, you can reduce your cost per click and increase your click-through rate.

3. What is the best link destination to choose for sitelink extensions?
The first thing to do is to set sitelink extensions based on the search intent of your keywords, but if you set sitelink extensions that are not closely related to your ads or keywords, they will not be very effective.

For example, if you provide a link to a site other than an internal medicine site to someone searching for the keyword "internal medicine Saga," it will have the opposite effect.

Here are some examples of potential sitelink destinations for each search keyword:

Product name/service name
If you are a company that sells products or provides services, we recommend setting up sitelink display options for each type of product or service.

For example, if you are advertising a mail-order bag company, it would be effective to set site link display options for each product or service, such as "backpacks," "tote bags," "pochettes," "custom-made," etc., so that users can jump to the link for the product they want.

Another option is to set up site links for each "plan" or "lesson" for services such as English conversation lessons.