To keep sales teams motivated, it is essential to set achievable goals. After all, no one is motivated to work towards something they know they cannot achieve, do you agree?
Our tip is to use SMART goals as a strategy , an acronym that stands for specific , measurable , achievable , relevant and time-bound .
Understand how to adopt the methodology in the article: “ Setting SMART goals for sales teams ”
4. Adopt a feedback culture
A feedback culture is essential to building effective accounting travel agency email list firm team management. The main reason is that the practice allows leaders to listen to their subordinates’ perspectives .
Therefore, good leadership in accounting teams needs to talk periodically with professionals (collectively and individually) to provide feedback and guidance, but also to receive suggestions, tips, comments and complaints.
This is a great strategy for accessing information from those who are “on the front line” and who, for this reason, know better than anyone what works in practice and what doesn’t.
5. Promote professional performance
Leaders of a commercial accounting team should include courses, training, participation in lectures, events, webinars and workshops in the list of strategies to promote professional performance.
Keep in mind that the more qualified professionals are, the better for the business results. And when it is the company that opens this path, the tendency is for the level of commitment and engagement to increase as a natural response to the offer received.
6. Use good management tools for accountants
Management tools for accountants make everyday life easier, as they transform manual and repetitive tasks into automatic ones.
Marketing automation software, for example, enhances and optimizes email campaigns, lead segmentation and prospect nurturing.
A CRM (Customer Relationship Management) system centralizes all data on current and potential customers, helps organize contacts, record interactions and track progress through the sales funnel.
Here are some of the features you'll find in a sales CRM:
Accounting office team management / accounting team management
7. Monitor the performance of professionals
To know whether your strategies to improve accounting team management have been successful, it is essential to closely monitor the professionals' performance.
Accomplish the task with the help of sales KPIs ( key performance indicators ) such as:
Customer Acquisition Cost (CAC);