Puedes ver esta métrica en la parte de resumen de campaña de tu panel de control de mailerlite. To improve your ctor, apply the same practices you would use to improve your overall click-through rates. What is the bounce rate? Bounce rate is the percentage of subscribers who did not receive your email marketing campaign because their email addresses were invalid or undeliverable. When tracking your bounce rate, it’s important to understand the difference between hard and soft bounces .
The short version? Soft bounces are employment data those that aren’t delivered temporarily, while hard bounces are those that aren’t delivered permanently. If you use mailerlite, you can find individual bounce rates for a campaign in your campaign report. Why is bounce rate important? If you have a high bounce rate, your reputation as an email sender is at risk. Once your reputation is damaged, your emails will be more likely to end up in the spam folder.
Monitoring your bounce rates and managing your email list will help you maintain a good sender reputation and optimize your email deliverability rate. Tips to improve bounce ratevalidate your email list use an email validation tool to identify and remove bounce-prone email addresses from your list before sending your campaign. Use double opt-in: use double opt-in to verify that every email address joining your list is real. You'll greatly reduce the risk of bots joining your list with bouncing email addresses.