In the field of foreign trade, email marketing plays an indispensable role.

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2. The important role of email marketing in expanding foreign trade customers

1. Expand international markets

Emails can transcend national boundaries and help companies quickly reach potential customers around the world. By sending targeted emails, companies can promote their products and services to different countries and regions and expand their market share.
For example, a Chinese manufacturing company can use emails to introduce its product advantages and production capabilities to foreign buyers and strive for cooperation opportunities.

2. Build trust

Foreign trade transactions usually involve large amounts of money and long transaction cycles, so building a trusting relationship is crucial. By regularly sending professional and valuable emails, companies switzerland telegram number database can demonstrate their strength and integrity to customers and enhance their trust.
For example, by sharing the company's production process, quality control system, customer cases, etc., customers can have a deeper understanding of the company.

3. Improve customer response rate

Compared with other marketing channels, the response rate of email marketing is relatively high. Customers can read emails at their convenience and respond according to their needs. Companies can increase customer open and response rates by optimizing email content and sending time.
For example, sending emails in the morning at the customer's local time may get a higher response rate.


3. The important role of email marketing in retaining customers
Email marketing is not only effective in expanding customer base, but also plays an important role in retaining customers.

1. Enhance customer loyalty

By sending personalized emails regularly, such as birthday wishes, holiday greetings, exclusive offers, etc., companies can make customers feel cared for and valued, and enhance customer loyalty.
For example, a hotel can send a blessing email on a customer's birthday and attach a free accommodation voucher to make the customer feel special.

2. Promote repeat purchases